A letter
head consists of a name and address of a firm that sends a business letter. It
sometimes consists of telephone number, address of branch of offices, names of
CEO. It is usually printed on the top of the paper. 
Example:
A.    
ENGLET & BROT LTD 115
Downing Street LONDON- ENGLAND
B.    
GOOGLE MILLS INCORPORATION 499 NORTH WARREN AVENUE SYRACUSE 2, NEW YORK
It consists
of date, month, year or (month, date, year). If there is no Letter Head, make
sure you put the name of the city before the date line.
Examples :
23rd November,
2013      or  November  23rd,
2013
28
July, 2013         
       or    July 28, 2013
If there is
no letter head in a letter, you must write a full address of the sender,
example :
115
Downing Street, London
June
28th, 2009
It usually
consists of 3 or 4 lines, :
The name of
a person or the firm you are   writing  to.
Number,
the  name of the street
The name of
city ( A country when applicable)
Examples :
Mr.
Prana Pramudya
115
Downing Street
London
Mmes.
Robert Thompson & Audrey
112,
Downing Street
London
E.C. 2, England
Business letters are usually  more
addressed to companies than to one person. But, sometimes this form of written
communication should take place between company and  company  or
between company and a person and vice versa. In this situation we need to use
what people call "attention line". We mostly use attention
line for the following three reasons :
- We want the letter directly
     delivered to a certain people in a company.
 - We do not know the person's
     name we are writing to and we decide to write to the company he or she
     works in.
 - We want the letter to reach a
     person we are writing to faster. 
 
Attention
line is usually
put after inside address. 
Example:
Gifted Restaurant  16771 Fifteen Avenue New york,
N. Y. 
Attention 
:  Miss Rachel White
British
Style
Examples:
Dear
Sir,
Sir,
Dear
Sirs,
Dear
Madam,
Mesdames,
American
Style
Examples:
Dear
Sir:
Sir:
Gentlemen:
Dear
Madam:
Mesdames:
If you know
the person you are writing to, you can use the style below which is more
personal or informal 
Dear
Mr. Brown,
My
dear Madam Tiara,
Subject
Line is usually
capitalized and underlined:
Examples:
A  good
letter body should fulfill the following requirements :
- Concise / short : Never make up
     sentences just to make a letter look longer.
 - Simple : Avoid making up
     complex sentences. Try to make up a simple sentence.
 - Systematic : Always put your
     ideas in order from A to Z. ( From opening paragraph to closing paragraph
     there should not be any repetitions)
 
Body of the
Letter consists of
3 paragraphs :
- the opening paragraph
 - the content paragraph
 - the closing paragraph
 
Complementary
Closing usually
consists of 2 lines:
- Closing
     Words / Expressions
 - Name
     of Firm
 
Examples:
Yours truly,
Wisnu & Ninda LTD
Truly Yours,
Wisnu & Ninda LTD
Business letter signature line 
Usually consists of  
signature  of  the     person    who  
 writes    the business letter. Below the signature we usually
put our  name. Below our name, sometimes we put our  title 
or  position  in  the  company   or institution
 we work in.   Mostly,  this  is  just  to
inform the person who has not known us before.
Examples :
signature 
Adam
  Williams 
Customer
  Relation Manager 
 | 
 
signature 
Adam Williams  | 
 
Identification Initials are usually used by large-sized
companies for administrative purposes only. 
Identification
Initials mainly have
two functions : 
a)      to give information about the
secretary or the author of a business letter. 
b)      to provide data in case of some
incidents or errors.  
Identification
Initials are
generally put at the left-hand bottom, just after the signature line. They are
sometimes put at the same line with the date line. 
Example :
J.B./m.h.
The identification initials mean that the author is Jack Brown and the secretary/clerk is Meredith Harrison.
J.B./m.h.
The identification initials mean that the author is Jack Brown and the secretary/clerk is Meredith Harrison.
There are
several main sections that are consistent with every business letter format.
When writing a business letter, be sure to include all components: 
- The
     Heading: common with every business letter format, the heading contains
     your address and the date of writing. 
 - The
     Inside Address: included the name of the addressee, that person’s title or
     office, the name of the company or institution, and the full address 
 - The
     Salutation: the formal greeting appears two lines lower than the inside
     address. 
 - The
     Body: use the body of your letter to explain the situation and to make
     your request or response. Make sure it is done in a straightforward and
     concise manner. 
 - The
     Complimentary Close: the complimentary close is inserted three lines below
     the last line of the body. The most common formulas are: Sincerely,
     Sincerely yours, Yours truly, Yours sincerely. 
 - Your
     Typed Name: in all business letters, there are usually four lines between
     the complimentary close and the typed name as you intend to sign it. 
 - Your
     Signature: always use blue or black ink. Match your signature and your
     typed name. 
 - Special
     Notation: lowest on the page, always flush left. Includes common notations
     to indicate: carbon copies,enclosed documents, etc...
 
Business
  Letter Styles 
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